Spotlight on Affiliated Restaurants

In line with the World Food Day and for the fourth year in a row, Edenred celebrated its Ideal meal Day. This edition's theme? A call for projects dedicated to affiliated restaurants.

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2016 Ideal Meal Day

The ambition behind this challenge was to provide support to restaurant owners seeking to adopt a responsible catering approach. Restaurant owners seeking to participate were required to submit proposals on a bespoke website to present an initiative they were considering setting up in their restaurants.

12 Edenred countries on board 34 projects submitted 2  restaurant 
owners rewardedOver 5,000 votes 
received online to select the public's best project

There were five categories presented: promoting healthy nutrition, sourcing from local suppliers, exemplary environmental practices, quality of client information and actions implemented as a responsible employer.

This challenge ran from September 12 to October 21, 2016. Two restaurants won the endowment in the amount of €5,000 to serve as material support in developing their projects, one voted in by the public and the other rewarded by the Edenred Jury.

Close-up on the winning projects

Italian restaurant the Ancora, which serves about 400 meals each day, competed in the environmental practices and client information categories, and received the jury award.

The three objectives submitted by this restaurant were to:

improve waste management: food, energy, water;
improve the quality of information provided to consumers regarding the dishes served: food allergens, nutritional value, amount of calories, type of diet (vegan, vegetarian, halal, etc.);
create an application consumers could use to choose their menu based on their eating habits and place a pre-order.

The second winner, who was picked by the public, is a Brazilian restaurant: Tempo Caipira, particularly committed to reducing their environmental impact and offering balanced meals prepared with seasonal produce.

In addition to the endowment granted by Edendred, the Group will help the restaurants implement their projects by serving as a mentor for specific expertise, and through communication actions.

Discover the projects submitted

About

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 52 million users and 2 million partner merchants in 45 countries via close to 1 million corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards).

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.

Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day.
In 2022, thanks to its global technology assets, the Group managed some €38 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40 ESG, CAC Next 20, CAC Large 60, Euronext 100, FTSE4Good and MSCI Europe.