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Development 29 June 2016

Helping Swedish restaurant owners increase their revenue

The shift to digital meal vouchers (switching from paper to card format) is generating new opportunities, both for Edenred and for its stakeholders.

Affiliates

By collecting data from Ticket Restaurant®* card transactions in affiliated restaurants, the Group is now capable of finding out about the consumption habits of employee beneficiaries during their lunch break: when they eat, where they go, how much they spend, etc. This type of information is essential for restaurant owners who have little time to devote to their business performance.

After surveying its affiliated merchants to learn how to make life easier for them, and collecting data, Edenred Sweden developed a free advanced management tool for them in the form of a site.

The aim? To improve their commercial performance by thoroughly analyzing data on the use of meal vouchers and to optimize their management. Restaurant owners can now tailor their products to the specific needs of their customers, all while adopting the appropriate positioning in relation to the competition.

*In Sweden, the meal voucher solution is called Ticket Rikskuponger.
 

Detailed explanations by Johan Ehrén, Marketing Director for Edenred Sweden

About

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 52 million users and 2 million partner merchants in 45 countries via close to 1 million corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards). 

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.

Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day. 
In 2022, thanks to its global technology assets, the Group managed some €38 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40 ESG, CAC Next 20, CAC Large 60, Euronext 100, FTSE4Good and MSCI Europe.

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