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Press release

Awards 24 November 2017

Edenred wins two awards at the COM-ENT grands prix for its rebranding

Edenred has received two awards for its new identity and its successful launch among 8,000 employees at the 31st edition of the “Grands Prix” awards, organized by COM-ENT, formerly “Communication et Entreprise”, France's leading association of corporate communication businesses.

The “Visual identity and graphic universe” honorary prize rewards the increased momentum of the Group’s transformation via its rebranding, making the Edenred brand a powerful, unifying benchmark for some 43 million employees, 750,000 companies or public authorities, and 1.4 million partner merchants. The identity of the 400 products and services developed by the Group, whose flagship Ticket Restaurant program now carries the Edenred brand name, has been completely overhauled in line with standardized graphic codes. This identity is embodied by the “We connect, you win” signature, which reflects the shift to digital, the concept of networks established by the Group, and the benefits offered by Edenred : enhanced purchasing power for employees, optimized expenditure for companies, and increased business activity for merchants.


The “One Shot” honorary prize pays tribute to the new identity’s simultaneous launch among 8,000 employees across 42 countries on June 14, 2017. Following a one-year collaborative effort by a team of more than 200 employees worldwide, Edenred’s 8,000 employees sported the colors of their new brand at events organized in the Group’s 42 countries, widely communicated on the social networks via #Edenredconnects (23 million views).

Each year, COM-ENT, formerly “Communication & Entreprise”, which brings together more than 1,700 members from the communication universe (businesses, agencies, public bodies, freelancers and students), organizes the Grands Prix awards to uncover tomorrow's trends, and reward the most innovative systems and ideas. The 31st edition of these Grands Prix awards took place on November 23 on the occasion of an evening laid on for 1,000 communication professionals.

Relive the award ceremony on Twitter with #GPComent hashtag
More information about the launch of Edenred worldwide new identity




Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 52 million users and 2 million partner merchants in 45 countries via close to 1 million corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards). 

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.

Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day. 
In 2022, thanks to its global technology assets, the Group managed some €38 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40 ESG, CAC Next 20, CAC Large 60, Euronext 100, FTSE4Good and MSCI Europe.

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