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Edenred Spain teams up with Action against Hunger

On May 15th, the Spanish subsidiary launched a blitz operation with the aim of boosting the visibility of its partnership with the charity and collecting some donations to support the fight against child malnutrition.

“Ticket Restaurant® can save lives”

Since 2001, Edenred Spain has been collaborating with Action against Hunger by inviting its client companies to offer their employees the option of donating their Ticket Restaurant® vouchers to the association.

The money collected via these restaurant vouchers is then redistributed and used to fund treatment to save children suffering from malnutrition.
As an issuer of food-related solutions, Edenred Spain has made this initiative part of an on-going social responsibility approach linked to nutrition and already initiated with its local Gustino-FOOD program.
 The Action against Hunger charity is highly regarded in Spain and in 2012, the subsidiary decided to extend its partnership, mindful of the considerable day-to-day advantages this can bring. After all, the trusting relationships maintained with its various stakeholders (companies, employers and restaurateurs) give it significant visibility, thus helping to promote this campaign among a maximum number of people. 

A rhythmic campaign in two parts

Held from May 15th to June 15th, this blitz campaign unfolded in two phases among different target groups.
During the first phase devoted to Edenred’s client companies in Spain, posters were displayed in order to promote the initiative and generate a booster effect on the collection of Ticket Restaurant® voucher donations.
And to further enhance the campaign’s visibility, communication also took place via the social media, with fans of the Ticket Restaurant® Spain group being invited to join in with “the Experience”, either by donating a few meal vouchers or sharing the information on their social network in the form of a “Like”.
The second phase of the campaign was aimed at the general public: for one day, an Action against Hunger bus opened up its doors to passers-by.  Parked up in a business center car park, it allowed them to view a presentation of the various projects carried out by the association.
Also relayed on Facebook and Twitter, this second phase made it possible to reach over 160,000 people, some of whom promoted the campaign in turn via their own networks. And the traditional media, including the print media, embraced the subject in the shape of several articles hailing the success of this awareness-raising blitz campaign.

 A success for Edenred Spain

 Edenred Spain can congratulate itself on having collected €4,257 in a single day, including €3,878 in Ticket Restaurant® vouchers handed in to the Action against Hunger bus. Continuing all year, this partnership between the subsidiary and the charity should enable a target of €25,000 in total donations to be reached.
In communication terms, the level of donations made over a short period show the strong interest generated by the operation, as does the degree of interaction seen in the different media. In total, over 3 million people were reached by this campaign, which also helped to boost staff pride and to disseminate the company’s values both internally and among the general public.


Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 52 million users and 2 million partner merchants in 45 countries via close to 1 million corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards). 

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.

Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day. 
In 2022, thanks to its global technology assets, the Group managed some €38 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40 ESG, CAC Next 20, CAC Large 60, Euronext 100, FTSE4Good and MSCI Europe.

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