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Development 08 March 2023

Edenred launches MyBenefits ZERO in Greece, the unique All-In-One virtual solution for all employee benefits

100% virtual, 0 paper – 0 plastic, with a fully personalized network and offering the ultimate digital experience.

Edenred, the leading digital platform for services and payments, and the everyday platform for companies and people at work, continues its journey towards innovation, creating, whilst releasing for the first time in the Greek market, the innovative virtual MyBenefits ZERO employee benefits solution.
MyBenefits ZERO, which follows the launch the of the virtual Ticket Restaurant ZERO, is the only virtual multi-benefits solution in Greece, which is fully customizable to any employee benefits policy through a 100% personalized network of redemption partners. It is an innovative virtual solution, which eliminates both the use of plastic and paper as well as the card delivery, while at the same time promoting well-being and improving employee efficiency.

Each company can create its own network of redemption partners based on its benefits policy, choosing either among 8 proposed categories (medical, work from home, technology, well-being, transportation, education, tourism, culture) or through a fully personalized network (i.e., restaurants near business premises, specific retail chains, etc.). Thus, the company's employees enjoy easy, secure, and contactless transactions, in all online or physical stores in Greece based on the terms of use, via a digital solution that they will always keep in their digital wallet!

The new MyBenefits ZERO virtual solution, complements Edenred's innovative product solutions and is part of an integrated and long-term digital strategy, which aspires to upgrade the customer experience, while strengthening corporate sustainability, through modern and eco-friendly tools. Edenred's innovative technology ensures instant card issuance and activation via the award-winning MyEdenred app. At the same time, it provides a modern and completely flexible tool for companies to upgrade employee benefits policy and experience, in line with the corporate sustainability goals they have set.

"Sustainable growth is a core principle for all of us at Edenred, so we focus on providing modern, value-added services and more environmentally friendly solutions. With the addition of the new MyBenefits ZERO virtual solution to our portfolio, our goal is the continuous evolution and upgrade of our services, with the development of innovative solutions that respond to any and every need, whilst our primary target is a world with less plastic. At the same time, we enhance the creation of solutions that contribute to the digital transformation in business, to the improvement of the employee experience but also to the talent retention, through a fully personalized benefit package", commented Maria Verouchi, Marketing & CX Director Edenred Greece.

To find out more, visit: www.mybenefitszero.gr


Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 52 million users and 2 million partner merchants in 45 countries via close to 1 million corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards). 

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.

Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day. 
In 2022, thanks to its global technology assets, the Group managed some €38 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40 ESG, CAC Next 20, CAC Large 60, Euronext 100, FTSE4Good and MSCI Europe.

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