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Development 06 February 2013

Edenred enters Colombia, the Group's 40th country

Edenred announced today that it had entered Colombia by acquiring Big Pass, a major local player in the employee benefits market.

Edenred has acquired Big Pass in Colombia, starting operations in its 40th country. Big Pass is the second largest local provider of employee benefits solutions, with more than 20% of the market.

It offers a full range of diversified solutions including food vouchers, gift vouchers and transportation vouchers. With 3,000 clients, 180,000 beneficiaries and 28,000 affiliated merchants, Big Pass reported issue volume of nearly €100 million in 2012. With this transaction, Edenred is entering a country with high potential shaped by a dynamic economic environment and favorable regulations for employee benefits. 

We are very pleased to integrate Big Pass, a recognized player in employee benefits in Colombia,” said Jean Louis Claveau, Chief Operating Officer for Hispanic Latin America and North America. “This move enhances our presence in Latin America, a region that offers strong and promising growth for the Group. In view of this challenge, Caio Bittencourt will lead our operations in Colombia. His mission will be to develop the Group’s two strategic paths, which are to implement the digital transition for existing solutions and to launch new solutions.” 

With emerging markets accounting for 60% of issue volume, Edenred is pursing its strategy of geographic expansion. The Group confirms its objective of entering six to eight countries between 2010 and 2016 and increasing geographic expansion’s contribution to like-for-like growth in issue volume to between 1% and 2% after 2014.


Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 52 million users and 2 million partner merchants in 45 countries via close to 1 million corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards). 

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.

Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day. 
In 2022, thanks to its global technology assets, the Group managed some €38 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40 ESG, CAC Next 20, CAC Large 60, Euronext 100, FTSE4Good and MSCI Europe.

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