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Awards 18 July 2019

Edenred China honored as Big Data Services Provider of the Year

During the recent second China International AI Retail Expo, Edenred China with CRM 4.0 product family won over the Big Data Services Provider of the Year awarded by China Smart Retail Association in Xiamen city, China.

In echo with the expo theme of this edition: “integrated data empowers new retail”, Edenred China’s CRM4.0 solution provides SME’s an ideal platform where brands are able to see all types of data like transactions, member profile, campaign performance and store KPIs. With artificial intelligence machine learning, the subsidiary provides feedback brands insights, recommendations on member recruiting, sleeping member activation guess-you-like. 

All directly benefit brands for a better sales and stickiness to their customers. Effie Xiang, Marketing Director of Edenred China, was present onsite to receive awards as well as exchanged best practices with delegates and partners from Ali Cloud, WeChat Pay or Microsoft.

About

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 60 million users and more than 2 million partner merchants in 45 countries via close to 1 million corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), engagement (such as gift cards and engagement platforms), mobility (such as multi-energy solutions, including EV charging, maintenance, toll and parking) and corporate payments (such as virtual cards). 

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency,and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and sustainable mobility.

Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day.

In 2023, thanks to its global technology assets, the Group managed €41 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good and MSCI Europe.

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