The ECO Pressing® program was designed in 2010 to:
- help all dry-cleaning businesses in France to understand the new legislation
- integrate sustainable development into their activities.
There was massive online voting for this Edenred initiative which won the People’s Choice Award. For the past six years, the “Fair Business Communication Awards” have been organized by the firm ARESSY and sponsored by the French Ministry of the Environment, Sustainable Development, Transportation, and Housing to reward the best company initiatives in responsible communication.
The jury had shortlisted two Edenred initiatives:
- ECO Pressing® in the Publication category
- Eden for all, the day Edenred rallies its collaborators for actions in favor of local communities, in the Event category