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Awards 17 May 2018

C3 Card and RAKBANK win the award for best technological innovation in BtoC payment

Organized for the 19th consecutive year, the Seamless (payments, e-commerce, retail) event, held on April 15–16, 2018, in Dubai, brought together more than 300 exhibitors and 10,000 participants from the Middle East, Africa, and Asia.

For its second consecutive participation in this event, C3 Card, Edenred's subsidiary in the United Arab Emirates, and its partner RAKBANK, received the award for best technological innovation in B2C payment for their digital money transfer solution intended for migrant workers.

Since 2007, C3 Card has provided businesses, banks and foreign exchange establishments with a payroll card, which employees can use to withdraw money and make physical or online payments. Thanks to the C3 mobile app to which the cards are connected, workers without bank accounts get to benefit from access to new services such as real-time balance, transaction history or mobile phone recharge.

C3 Card and the National Bank of Ras Al-Khaimah (RAKBANK) joined forces in May 2017 to offer, via the C3 app, solutions for international transfers, salary advances and micro-credit, representing the first digital service of its kind in this country.

About

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 52 million users and 2 million partner merchants in 45 countries via close to 1 million corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards). 

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.

Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day. 
In 2022, thanks to its global technology assets, the Group managed some €38 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40 ESG, CAC Next 20, CAC Large 60, Euronext 100, FTSE4Good and MSCI Europe.

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Matthieu SANTALUCIA

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